Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41299-023-00177-9.pdf
Reference69 articles.
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5. Boatwright, B.C., and K. Freberg. 2023. Exploring the value of multi-modal corporate influencers: A case study of peloton instructors’ engagement, community building, and branding functions. International Journal of Strategic Communication 17 (2): 134–150.
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