Factors Affecting the Hotel's Service Quality: Relationship Marketing and Corporate Image
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/19368623.2013.766581
Reference36 articles.
1. Hotel Restaurant Dining: The Relationship between Perceived Value and Intention to Purchase
2. Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: a Case Study of a Consulting Organization
3. Relationship quality, relationship marketing, and client perceptions of the levels of service quality of charitable organisations
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