Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
Author:
Affiliation:
1. Department of Marketing, University of Valencia, València, Spain
2. Department of Business Informatics, University of Split, Split, Croatia
Funder
University of Valencia - UVEG, Spain, Office of the Vice-Principal for Research and Science Policy.
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2017.1340219
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