What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing
Author:
Affiliation:
1. Business School, Nanfang College of Sun Yat-sen University, Guangdong Province, China
2. Department of Food & Beverage, Management, Taipei University of Maritime Technology, Taipei City, Taiwan
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2017.1344952
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