An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/19368623.2016.1172534
Reference106 articles.
1. Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
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4. How much of brand equity is explained by trust?
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