Transnational organization and symbolic production: Creating and managing a global brand
Author:
Affiliation:
1. a Department of Management, Fogelman College of Business & Economics , University of Memphis , Memphis, TN, USA
2. b Department of Education , University of Bath , Bath, UK
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253860903562155
Reference96 articles.
1. African Film Festival. 2004. “African events”. http://www.africanevents.com/AfricanFilmFestival-04.htm
2. “Good things come to those who wait”: The strategic management of image and reputation at guinness
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