Stereotyped but Liked? A Content Analysis of the Presence and Stereotypical Portrayal of Minority Groups in Award-Winning Commercials

Author:

Daalmans Serena1ORCID,Odink Mariette2

Affiliation:

1. Serena Daalmans (Ph.D., Radboud University , 2016) is a researcher at the Behavioural Science Institute, Radboud University and a lecturer at the Communication Science department at the Radboud University Nijmegen. Her research focuses on representations of minorities and morality in television content and its reception.

2. Mariette Odink (Msc., Radboud University , 2018) completed her master degree in Communication Science at Radboud University. Her research interests are in marketing and minority representation in television commercials.

Publisher

Informa UK Limited

Subject

Communication

Reference27 articles.

1. Chao, W. (2005). Gender-role portrayals in Taiwan’s television commercials: A content analysis of times advertising award winners 1997-2002 (Doctoral dissertation). University of Florida.

2. Advertising Representations of Older People in the United Kingdom and Taiwan

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