The making of Labatt ‘Blue’: The quest for a national lager brand, 1959

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The making of Labatt ‘Blue’: The quest for a national lager brand, 1959–1971

Published:2017-04-10 Issue:1 Volume:62 Page:123-150
ISSN:0007-6791
Container-title:Business History
language:en
Short-container-title:Business History

Author:

Bellamy Matthew J.¹

Affiliation:

1. Department of History, Carleton University, Ottawa, Canada

Publisher

Informa UK Limited

Subject

History,Business, Management and Accounting (miscellaneous),Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00076791.2017.1310195

Reference76 articles.

1. Brand portfolios

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