Brand portfolios-Reference-Cited by-同舟云学术

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Brand portfolios

Published:1992-09 Issue:3 Volume:10 Page:277-285
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Barwise Patrick,Robertson Thomas

Publisher

Elsevier BV

Subject

Strategy and Management

Reference17 articles.

1. Managing Brand Equity;Aaker,1991

2. Designing Successful Transorganisational Marketing Alliances;Achrol,1990

3. Accounting for Brands;Barwise,1990

4. Brands Left on the Shelf;de Jonquières;Financial Times,1991

5. Double Jeopardy Revisited;Ehrenberg;Journal of Marketing,1990

Cited by 45 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Co-branding research: where we are and where we could go from here;European Journal of Marketing;2022-01-25

2. Brand deletion implementation: The effect on performance of context and process factors;European Management Journal;2021-02

3. Examining manufacturer concentration metrics in consumer packaged goods;International Journal of Market Research;2020-03-23

4. Ключевые принципы системного подхода при формировании сбалансированного портфеля собственных торговых марок розничных сетей;Brand Management;2020

5. Review of Airline-within-Airline strategy: Case studies of the Singapore Airlines Group and Qantas Group;Case Studies on Transport Policy;2019-03

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