Learning by doing - frequency of exhibiting at UK trade exhibitions-Reference-Cited by-同舟云学术

Learning by doing - frequency of exhibiting at UK trade exhibitions

Published:1999-01 Issue:4 Volume:5 Page:207-221
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Blythe Jim

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/135272699345608

Reference13 articles.

1. Advertising Association (1997) Marketing Pocket Book. Henley-on-Thames: NTC Publications.

2. Centre for Leisure and Tourism Studies (1989) EIF Exhibition Effectiveness Survey. London: Centre for Leisure and Tourism Studies, pp. 3-4.

3. Centre for Leisure and Tourism Studies (1994) The Exhibition Industry Research Report - The Facts 1994. London: Centre for Leisure and Tourism Studies.

4. Cotterell, P. (1992) Exhibitions; An Exhibitor's Guide. London: Hodder and Stoughton.

5. Gramman, J. (1993) Independent Market Research. Birmingham: Centre Exhibitions, National Exhibition Centre.

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