Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2010.528587
Reference48 articles.
1. The Social Psychology of Creativity
2. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
3. Two Noble Insurgencies: Creativity and Humanistic Psychology
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