Adoption of Big Data Technology for Innovation in B2B Marketing-Reference-Cited by-同舟云学术

Adoption of Big Data Technology for Innovation in B2B Marketing

Published:2019-05-16 Issue:3-4 Volume:26 Page:281-293
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Wright Len Tiu¹^ORCID,Robin Robin²,Stone Merlin³^ORCID,Aravopoulou Dr Eleni³^ORCID

Affiliation:

1. De Montfort University, Leicester, UK

2. Edge Hill University, Lancashire, UK

3. St Mary’s University, Twickenham, UK

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2019.1611082

Reference97 articles.

1. The antecedents and consequents of user perceptions in information technology adoption

2. How to improve firm performance using big data analytics capability and business strategy alignment?

3. Big Data, Big Insights? Advancing Service Innovation and Design With Machine Learning

4. Barber, L. 2018. London‘s among the world‘s smartest cities alongside Barcelona and Singapore. Accessed June 1, 2018. http://www.cityam.com/280527/londons-among-worlds-smartest-cities-alongside-barcelona.

Cited by 75 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Alliances and digital transformation are crucial for benefiting from dynamic supply chain capabilities during times of crisis: A multi-method study;International Journal of Production Economics;2024-03

2. Pengaruh Teknologi Big Data terhadap Financial Performance dan Competitive Advantage Studi pada Perusahaan Go Public di Indonesia Sektor Perbankan;Innovative Technologica: Methodical Research Journal;2024-01-08

3. Ways Customer Complaints Affect Product Performance in a Market;International Journal of Advanced Research in Science, Communication and Technology;2023-12-11

4. Enhancing Business Intelligence and Decision-Making Through Big Data Analytics;2023 3rd International Conference on Technological Advancements in Computational Sciences (ICTACS);2023-11-01

5. Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework;Journal of Strategic Marketing;2023-10-26