A multi layer recency frequency monetary method for customer priority segmentation in online transaction

Author:

Handojo Andreas12,Pujawan Nyoman1,Santosa Budi1,Singgih Moses Laksono1

Affiliation:

1. Industrial Engineering Department, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia

2. Informatics Department, Petra Christian University, Surabaya, Indonesia

Funder

research

Publisher

Informa UK Limited

Subject

General Engineering,General Chemical Engineering,General Computer Science

Reference24 articles.

1. Customer behaviour analysis based on buying-data sparsity for multi-category products in pork industry: A hybrid approach

2. A direct mail customer purchase model

3. Birant, D. (2011). Data mining using RFM analysis. In Knowledge-oriented applications in data mining. IntechOpen.

4. Disruptive technologies: Catching the wave Joseph L. Bower and Clayton M. Christensen, Harvard Business Review (January–February 1995), pp. 43–53

5. Changqiu, L. (2011). An efficient method to identify customer value in tourist hotel management. International Conference on Enterprise Information Systems, 165–169

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