Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
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Published:2023
Issue:4
Volume:25
Page:480-497
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ISSN:1806-4892
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Container-title:Review of Business Management
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language:
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Short-container-title:RBGN
Author:
Hermenegildo Chávez María VictoriaORCID,
Javier Rondán Cataluña FranciscoORCID,
Martin Ruiz DavidORCID
Publisher
FECAP Fundacao Escola de Comercio Alvares
Subject
Strategy and Management,Industrial relations,Business and International Management