Brand personality and its outcomes in the Chinese automobile industry
Author:
Publisher
Informa UK Limited
Subject
Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13602381.2013.841022
Reference59 articles.
1. Aaker, D. A.1996. Building Strong Brands. New York: Free Press.
2. Dimensions of Brand Personality
3. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
4. When Good Brands Do Bad
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