Persuasion Effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance
Author:
Publisher
Informa UK Limited
Subject
General Earth and Planetary Sciences,General Environmental Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/12297119.2010.9707433
Reference46 articles.
1. The effect of intolerance of ambiguity upon product perceptions.
2. Intolerance of ambiguity as a personality variable1
3. Word of mouth: understanding and managing referral marketing
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