A Study of Factors influencing eWoM Credibility among Millennials: A Case Study of Chennai City
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Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9677036/9677041/09677097.pdf?arnumber=9677097
Reference34 articles.
1. The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
2. E-WOM: The effects of online consumer reviews on purchasing decisions;yaylí;Int J Internet Mark Advert,2012
3. The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision
4. The Influence of Electronic Word of Mouth of Mouth on the Consumer’s Purchase Decision;chang;The Journal of Global Business Management,2010
5. How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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