Measuring corporate diversification: A case study of new media ventures by television network parent companies
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference18 articles.
1. LEVELS OF ANALYSIS IN MASS MEDIA DECISION MAKING
2. A Simple Measure of Niche Breadth
3. The Population Ecology of Organizations
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