Developing and testing a value chain for fashion retailers: activities for competitive success-Reference-Cited by-同舟云学术

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Developing and testing a value chain for fashion retailers: activities for competitive success

Published:2013-09-06 Issue:2 Volume:105 Page:136-149
ISSN:0040-5000
Container-title:The Journal of The Textile Institute
language:en
Short-container-title:The Journal of The Textile Institute

Author:

McColl Julie,Moore Christopher

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Polymers and Plastics,General Agricultural and Biological Sciences,Materials Science (miscellaneous)

Link

http://www.tandfonline.com/doi/pdf/10.1080/00405000.2013.829934

Reference117 articles.

1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

2. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

3. Understanding retail branding: conceptual insights and research priorities

4. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Brand Purpose and ‘Woke’ Branding Campaigns;New Perspectives on Critical Marketing and Consumer Society;2021-03-01

2. Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants;Journal of Global Fashion Marketing;2020-08-05

3. Country of Origin Association in Retail and Wholesale Branding;Journal of Promotion Management;2018-01-19

4. Vintage Fashion Retailing: Building the Store Brand;Contemporary Case Studies on Fashion Production, Marketing and Operations;2017-12-05

5. The Value of Design Collaboration in the Fashion Business: A Literature Review;The Design Journal;2017-09-13

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