Exploring the blurring of fashion retail and wholesale brands from industry perspectives
Author:
Affiliation:
1. Nottingham Trent University, Nottingham Business School, Nottingham, UK;
2. Manchester Fashion Institute, Manchester Metropolitan University, Manchester, UK
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Polymers and Plastics,General Agricultural and Biological Sciences,Materials Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/00405000.2020.1757295
Reference35 articles.
1. Understanding retail branding: conceptual insights and research priorities
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