The Role of Social Media in the Fashion Industry: The Case of Eco Luxury in Today’s Consumption

Author:

Pérez-Curiel Concha,Jiménez-Marín Gloria,García-Medina Irene

Publisher

Springer International Publishing

Reference62 articles.

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2. Athwal, N., & Carrigan, M. (2019). Sustainable luxury marketing: A synthesis and research Agenda. International Journal of Management Reviews, 21(4), 405–426.

3. Barton C., Koslow L., & Beauchamp C. (2014). The reciprocity principle: How millennials are changing the face of marketing forever. Boston Consulting Group.

4. Bastien, V., & Kapferer, J. N. (2012). The luxury strategy: Break the rules of marketing to build luxury brands. Kogan Page.

5. Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., et al. (2013). Understanding generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24(3), 245–267.

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