The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant-Reference-Cited by-同舟云学术

The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant

Published:2018-12-05 Issue:3 Volume:25 Page:322-339
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Aureliano-Silva Leonardo¹^ORCID,Alves Carlos Alberto²,Moretti Sérgio Luiz do Amaral³

Affiliation:

1. Post Graduate Program in Food and Beverage Management, Escola Superior de Propaganda e Marketing – ESPM, Anhembi Morumbi University, São Paulo city, Brazil

2. Post Graduate Program in Hospitality and Food and Beverage Management, Anhembi Morumbi University

3. São Paulo, Brazil

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2018.1554516

Reference40 articles.

1. Success Factors in Independent Ethnic Restaurants

2. Self-congruence, functional congruence, and destination choice

3. Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing

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