Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty
Author:
Affiliation:
1. Department of Commerce, Digboi College, Digboi, India
2. Department of Commerce, Dibrugarh University, Dibrugarh, India
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2021.1944418
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