Cross-Cultural Consumer Behavior: Use of Local Language for Market Communication—A Study in Region Friuli Venetia Giulia (Italy)-Reference-Cited by-同舟云学术

Cross-Cultural Consumer Behavior: Use of Local Language for Market Communication—A Study in Region Friuli Venetia Giulia (Italy)

Published:2016-05-04 Issue:6 Volume:23 Page:621-648
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Rosa Franco¹,Sillani Sandro¹,Vasciaveo Michela¹

Affiliation:

1. Department DIAL, University of Udine, Udine, Italy

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2015.1048029

Reference73 articles.

1. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

2. General image and attribute perceptions of traditional food in six European countries

3. Askegaard, S. & Madsen, T. K. (1995). European food cultures: An exploratory analysis of food related preferences and behaviour in European Regions. In “MAPP working paper,” n. 26.

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