The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam
Author:
Affiliation:
1. School of Management, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam
2. Department of Marketing, University of Finance and Marketing, Vietnam
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2021.1892007
Reference85 articles.
1. Marketing mix effects on private labels brand equity
2. Relating Brandand Customer Perspectives on Marketing Management
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