Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures

Author:

Yenerall Jackie1,Jensen Kimberly1,Hughes David W.1,Trejo-Pech Carlos1,DeLong Karen L.1ORCID

Affiliation:

1. Agricultural and Resource Economics, University of Tennessee, Knoxville, Tennessee, USA

Funder

the

U.S. Department of Agriculture.

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Reference28 articles.

1. Alterman, R. (2021, August 13). Hard cider could be the next big thing for the alcoholic beverage market. Food Institute, https://foodinstitute.com/focus/hard-cider-could-be-the-next-big-thing-for-the-alcoholic-beverage-market/

2. Arthur, R. (2018, September 21). Forget craft beer – The craft cider movement has arrived! Beverage, https://www.beveragedaily.com/Article/2018/09/21/Forget-craft-beer-the-craft-cider-movement-has-arrived!-Crafty-Nectar-on-craft-cider

3. Asimov, E. (2022, February 8). The wine business sees a problem: Millennials aren’t drinking enough. New York Times. https://www.nytimes.com/2022/02/07/dining/drinks/wine-millennials.html

4. Brager, D. & Crompton, M. (2017, April 5). U.S. cider trends: Increasing your odds of success by evaluating marketplace dynamics. https://ciderchat.com/wp-content/uploads/2017/04/Nielsen-Cider-Trends-USACM-Webinar-4-6-2017.pdf

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