Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models
Author:
Affiliation:
1. Department of Management Studies, National Institute of Technology, Tiruchirappalli (NIT-Trichy), India
Funder
no external funding
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2022.2058900
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