Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes
Author:
Affiliation:
1. Business School, Faculty of Economics and Business, Universidad De Chile, Santiago, Chile
Funder
Fortalecimiento del mejoramiento genetico del duraznero mediante la vinculación internacional y la selección asistida
Sweet Pekeetah: Un modelo tecnológico-comercial para una nueva variedad chilena de fruta
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2020.1821419
Reference70 articles.
1. Quality measurement of fruits and vegetables
2. Modelling Perceived Quality in Fruit Products
3. Yield, Quality, Sensory Attributes, and Consumer Acceptance of Seedless Muscat Raisin Grapes Dried on the Vine or on Trays
4. Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail
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