Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail-Reference-Cited by-同舟云学术

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Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail

Published:2015-12-08 Issue:3 Volume:16 Page:284-300
ISSN:1553-8362
Container-title:International Journal of Fruit Science
language:en
Short-container-title:International Journal of Fruit Science

Author:

Asioli Daniele,Canavari Maurizio,Malaguti Luca,Mignani Chiara

Funder

Emilia-Romagna Regional Government

F.lli Spreafico SPA

Publisher

Informa UK Limited

Subject

Horticulture,Plant Science,Agronomy and Crop Science,Ecology

Link

http://www.tandfonline.com/doi/pdf/10.1080/15538362.2015.1108894

Reference43 articles.

1. Consumer preferences for iced coffee determined by conjoint analysis: an exploratory study with Norwegian consumers

2. Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker

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