Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs
Author:
Affiliation:
1. Department of Marketing, Faculty of Business and Economics, University of León, Leon, Spain
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2017.1266561
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1. Role of Product-Related Conversations in the Diffusion of a New Product
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3. Social Network Sites: Definition, History, and Scholarship
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