Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective
Author:
Affiliation:
1. International Management Institute, New Delhi, India
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2017.1244784
Reference55 articles.
1. Does country of origin matter for low‐involvement products?
2. Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China
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