Why Organizations Struggle to Implement a Market Orientation: Insights Into Beliefs of Top Management
Author:
Affiliation:
1. School of Agriculture and Food Sciences, University of Queensland, Gatton, Queensland, Australia
2. Department of Business and Social Sciences, Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2016.1141142
Reference45 articles.
1. Allen Consulting Group. (2011). Senate select committee inquiry into the Australian food processing sector. Submission by Coles. Melbourne, Australia: Allen Consulting Group.
2. Implementing market orientation in industrial firms: A multiple case study
3. The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland
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1. Taking care of a highly valuable resource throughout the value chain - Lack of market orientation in red king crab export?;Marine Policy;2020-07
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