A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals-Reference-Cited by-同舟云学术

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A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

Published:2024-01-30 Issue:2 Volume:30 Page:31-47
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Wang Wen-Xiu¹²,Hempel Corinna¹²³,Roosen Jutta¹²

Affiliation:

1. School of Management, Chair of Marketing and Consumer Research, Technical University of Munich (TUM), Munchen, Germany

2. HEF World Agricultural Systems Center, Technical University of Munich, Munich, Germany

3. Faculty of Life Science, Albstadt-Sigmaringen University, Sigmaringen, Germany

Funder

Bundesanstalt für Landwirtschaft und Ernährung

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2024.2309585

Reference51 articles.

1. Motivational determinants of risk-taking behavior.

2. Bäckerhaus Veit. (2023). Bäckerhaus Veit - Regionale Projekte: Schwäbischer Dickkopf-Landweizen. https://www.baeckerhaus-veit.de/baeckerhaus-veit/regionale-projekte-dickkopf-weizen.htm

3. Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

4. A comparison of five elicitation techniques for elicitation of attributes of low involvement products

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