Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness-Reference-Cited by-同舟云学术

Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness

Published:2020-07-14 Issue:6 Volume:26 Page:401-424
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Anghelcev George¹²^ORCID,McGroarty Siobhan³,Sar Sela⁴,Moultrie Jas L.⁴,Huang Yan⁵

Affiliation:

1. Department of Journalism and Strategic Communication, Northwestern University in Qatar, Doha, Qatar

2. Senior Research Fellow, Arthur W. Page center For Integrity in Public Communication, Penn State University, USA

3. College of Communications , Penn State University

4. The Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign, USA

5. University of Houston, Houston, USA

Funder

Arthur W. Page Center for Integrity in Public Communication to the first author

Qatar National Library

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2020.1792022

Reference114 articles.

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2. Naturally confused: consumers’ perceptions of all-natural and organic pork products

3. Absolute Markets Insights. (2019). Global organic food and beverages market 2019-2027. Absolute Markets Insights. Retrieved from https://www.absolutemarketsinsights.com/reports/Organic-Food-and-Beverages-Market-2019-2027-268

4. In the mood for [the right kind of] social marketing communication

5. The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework

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