The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454446.2012.728984
Reference114 articles.
1. Positioning your product
2. Personal determinants of organic food consumption: a review
3. The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty
4. Consumers' Attitudes Toward Labelling of Ethical Products: The Case of Organic and Fair Trade Products
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