The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations
Author:
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
http://www.tandfonline.com/doi/pdf/10.1080/13683500.2013.878319
Reference68 articles.
1. Dimensions of Brand Personality
2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
3. Urban tourism research: Recent progress and current paradoxes
4. A model of destination image formation
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