Applying the Hollywood scriptwriting formula to destination branding-Reference-Cited by-同舟云学术

Applying the Hollywood scriptwriting formula to destination branding

Published:2020-03-13 Issue:8 Volume:24 Page:1058-1078
ISSN:1368-3500
Container-title:Current Issues in Tourism
language:en
Short-container-title:Current Issues in Tourism

Author:

Lund Niels Frederik¹^ORCID,Kimbu Albert Nsom¹²^ORCID

Affiliation:

1. Faculty of Arts and Social Sciences, School of Hospitality and Tourism Management, University of Surrey, Guildford, UK

2. School of Tourism & Hospitality, University of Johannesburg, Johannesburg, South Africa

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2020.1739005

Reference82 articles.

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3. American Marketing Association. (2015). Dictionary. Retrieved September 15, 2015 from https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B

4. Achieving a Successful Interview

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