Storytelling and digitalization as opportunities for spa towns
Author:
Affiliation:
1. Excelia Business School-CERIIM, HR & Management Department, La Rochelle, France
2. University of Clermont Auvergne, Clermont-Ferrand, France
3. Excelia Business School-CERIIM, Strategy Department, La Rochelle, France
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2021.2017410
Reference49 articles.
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