From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast
Author:
Affiliation:
1. Department of Political and Communication Sciences, University of Salerno, Fisciano, Italy
2. Business School, Department of Marketing Branding & Tourism Middlesex University, London, UK
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2020.1782856
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