The marketing of destination distinctiveness: the power of tourism short videos with enjoyability and authenticity
Author:
Affiliation:
1. Department of Exhibition Economy and Management, College of Tourism, Huaqiao University, Quanzhou, China
2. College of Tourism, Huaqiao University, Quanzhou, China
3. Department of Management Sciences, Tamkang University, Taipei, Taiwan
Funder
National Science and Technology Council
Youth Project of National Social Science Foundation, China
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2242559
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