Understanding of non-immersive virtual reality technology in the context of museums via the lens of stimulus–organism–response (S–O–R) and aesthetics frameworks

Author:

Wan Yim King Penny1ORCID,Wu Don12ORCID,Zhang Zhanyue3,Cheng Wan Lok Alan4

Affiliation:

1. Faculty of Creative Tourism and Intelligent Technologies, Macao University of Tourism, Macao SAR, China

2. Department of Marketing, City University of Hong Kong, Hong Kong SAR, China

3. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China

4. Faculty of Innovative Hospitality Management, Macao University of Tourism, Macao SAR, China

Publisher

Informa UK Limited

Reference62 articles.

1. Attitude-behavior relations: A theoretical analysis and review of empirical research.

2. Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes

3. Balarabe S. H. (2023). Virtual reality (VR) the emerging trend in user interface and user experience (UI/UX) design. https://bootcamp.uxdesign.cc/virtual-reality-vr-the-emerging-trend-in-user-interface-and-user-experience-ui-ux-design-f6f1ae1b87ce

4. Effects of interactivity and product information on consumer satisfaction in an online retail setting

5. Digitally enriched museum experiences – what technology can do

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