Social Media Influencers as Mediators of Commercial Messages
Author:
Affiliation:
1. LUT University, Lappeenranta, Finland
2. University of Jyväskylä, Jyväskylä, Finland
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2022.2096399
Reference65 articles.
1. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
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