Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion
Author:
Affiliation:
1. Department of Business Administration, Ming Chuan University, Taipei City, Taiwan
2. Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2020.1868227
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