Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

Author:

O’Reilly Kelley,MacMillan Amy,Mumuni Alhassan G.,Lancendorfer Karen M.

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human-Computer Interaction

Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Assessing credibility in eWOM: a meta-analysis using the heuristic-systematic model;Journal of Enterprise Information Management;2024-09-02

2. The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility;Asia Pacific Journal of Marketing and Logistics;2024-08-20

3. YouTube Influencers Fostering Audience Engagement Through Parasocial Relationships;Journal of Marketing Development and Competitiveness;2024-06-18

4. User-Generated Content By The Beauty Influencer and Its Impact on E-WOM and Purchase Intentions;2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI);2024-03-14

5. The impact of destination-brand social media content on consumer online brand-related activities (COBRAs);Tourism Management Perspectives;2024-03

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