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The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)

  • Published:2024-03 Issue: Volume:51 Page:101239
  • ISSN:2211-9736
  • Container-title:Tourism Management Perspectives
  • language:en
  • Short-container-title:Tourism Management Perspectives

Author:

Grosso Fernando Oscar,Rodriguez-Molina Miguel Ángel,Castañeda-Garcia José Alberto

Funder

Junta de Andalucia Consejeria de Economia Innovacion y Ciencia

Ministerio de Economía y Competitividad

Publisher

Elsevier BV

Reference75 articles.

1. Between likes and shares: Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook;Alhabash;Cyberpsychology, Behavior, and Social Networking,2013

2. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology and Marketing,2015

3. Exposure to social engagement metrics increases vulnerability to misinformation;Avram;The Harvard Kennedy School Misinformation Review,2020

4. Why we retweet: Factors influencing intentions to share sport news on twitter;Boehmer;International Journal of Sport Communication,2015

5. Exploring users’ motivations to participate in viral communication on social media;Borges-Tiago;Journal of Business Research,2019

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