Web Site References in Print Advertising: An Analysis of Calls to Action
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332861.2010.526487
Reference33 articles.
1. The Internet for the rest of us: marketing on the World Wide Web
2. Understanding Influences of the Typographic Quality of Text
3. Drawing Prospects to E-Commerce Websites
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