Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance
Author:
Affiliation:
1. Department of Marketing, Western Michigan University, Kalamazoo, Michigan, USA;
2. Department of Economics and Business, Kalamazoo College, Kalamazoo, Michigan, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2019.1700740
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