Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting
Author:
Affiliation:
1. Faculty of Business and Economics, Department of Marketing, Girne American University, Kyrenia, North Cyprus, via Mersin 10, Turkey
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15256480.2021.1905582
Reference94 articles.
1. Dimensions of Consumer Expertise
2. Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?
3. Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
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