Understanding the Role of Aesthetics and Price Fairness for Establishing Marketing Strategies in the Sports Bar Industry-Reference-Cited by-同舟云学术

Understanding the Role of Aesthetics and Price Fairness for Establishing Marketing Strategies in the Sports Bar Industry

Published:2022-07-27 Issue: Volume: Page:1-29
ISSN:1525-6480
Container-title:International Journal of Hospitality & Tourism Administration
language:en
Short-container-title:International Journal of Hospitality & Tourism Administration

Author:

Jin Naehyun (Paul)¹,Kim Sun-Hwa²,Merkebu Jerusalem³

Affiliation:

1. School of Sports, Recreation and Tourism Management, George Mason University (USA), Fairfax, Virginia, United States

2. Department of Health & Human Development, Hospitality Management, Montana State University (USA), Bozeman, Gallatin

3. Health Professions Education (HPE), Department of Medicine, Uniformed Service University of the Health Sciences, Henry M. Jackson Foundation for the Advancement of Military Medicine, USA

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/15256480.2022.2104773

Reference125 articles.

1. Pleasure principles: A review of research on hedonic consumption

2. The influence of physical environment on emotions, customer satisfaction and behavioural intentions in Chinese resort hotel industry

3. The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity

4. An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry

5. Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector

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