Relationship marketing variation in multidyadic industrial channels with component supplier specification
Author:
Affiliation:
1. Department of Marketing, Ball State University, Muncie, IN, USA
2. Department of Marketing, Mays Business School, Texas A&M University, College Station, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/26943980.2023.2231935
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1. Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships
2. The Severity of Contract Enforcement in Interfirm Channel Relationships
3. Marketing as Exchange
4. How marketing scholars might help address issues in resource-based theory
5. Firm Resources and Sustained Competitive Advantage
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